As with any successful business, marketing is a key component of a business’ success. Indeed, without successful marketing strategies, most business ventures would fall flat on their face and fail, to be buried away in a shallow grave with all of the other rejected or underwhelming attempts at innovative ideas that just never took off with consumers. Google Stadia has not met the same fate though, it seems.
Google Stadia’s success can actually be attributed to the excellent strategies that Google employed while developing the platform and advertizing it to consumers. In addition, Google’s extensive portfolio of products can also be thanked for the success of Stadia.
But that’s not all—in fact, the success of Google Stadia is actually far more important than it might immediately seem, because Stadia actually fits perfectly with all of Alphabet’s (Google’s parent company) other products.
But why is this?
Google’s Impressive Portfolio
Google owns a huge number of different software and websites, including YouTube, Android, the Play Store, and Google Cloud. That’s just naming a few of the different products that the company has under its control, too, and their success can also be “shared” with Google Stadia.
Of course, the reasons why YouTube is so important for the premise of Stadia is clear. Google Stadia is largely built on the basis of gaming with friends, just as YouTube is designed to be a content sharing platform. With about 2 billion monthly active users, the potential here is pretty clear. As such, the two go hand in hand with each other and make a perfect pairing—and none of Google’s rivals can offer this type of service.
This not only attracts new gamers to the Google Stadia platform but also new game developers, who will invariably see the success of Stadia on YouTube at some point in time and will then be encouraged to provide their own games on the platform as well. Better yet, it will also drive increased investment into YouTube through advertizing—making Stadia and YouTube beneficial for one another.
Next up is Android, another product under Google’s control. It has now been announced that Android devices will all come preinstalled with Google Stadia, at some point in the future. The scope this will provide for Android users to get into Stadia—and vice versa—is huge.
Next up is Google Cloud. Google cloud is, of course, pivotal to the success and general running of Google Stadia; without the cloud service, Stadia would not be able to function. The immense power of Google Cloud means that Google Stadia is able to run games of an exceptionally high quality, directly from any device that can run Google Chrome. Further investment into this will obviously shape the way the gaming industry evolves.
What About Alphabet?
The benefits of Google Stadia for Google itself are massive: more income from gaming and cloud services and increased sales or uses of its existing products. But how does Stadia fit with the entire Alphabet portfolio?
The Alphabet portfolio contains some incredibly big names, many of which you will already know of. Nest, for example, is becoming increasingly popular as smart home technology. And Google Stadia, as part of the Google portfolio, perfectly fits in with these other Alphabet products too.
Many thanks to Garlic Sauces on Reddit for their excellent analysis of how Stadia perfectly fits in with Google’s (and Alphabet’s) product portfolios.