As with any successful business, marketing is a key component of a business’ success. Indeed, without successful marketing strategies, most business ventures would fall flat on their face and fail, to be buried away in a shallow grave with all of the other rejected or underwhelming attempts at innovative ideas that just never took off with consumers. Google Stadia has not met the same fate though, it seems. Google Stadia’s success can actually be attributed to the excellent strategies that Google employed while developing the platform and advertizing it to consumers. In addition, Google’s extensive portfolio of products can also
As promising as cloud gaming seems with services like Stadia and GeForce Now, it was only a matter of time before a game studio came along and screwed it up. This week, Activision Blizzard, the makers of hit games like Call of Duty: Modern Warfare, World of Warcraft, and Overwatch, decided to restrict its entire catalog from being playable on GeForce Now, seemingly reminding cloud gamers that developers dislike them. Angry about it? Yeah, so am I…
Last week, Nvidia’s long-awaited game streaming service GeForce Now graduated from a three-year beta to full public release. Since then, the internet has been buzzing with claims that Google Stadia is now obsolete before it ever got off the ground. Add in all the negative press Google’s service received after launch, and Stadia’s demise looks to be all but certain — except these two services aren’t actually competing with one another at all.
Join us and a bunch of other Stadia supporters on February 15th for Stadia Super Saturday! Read more on Reddit: Stadia Super Saturday: February 15th, 2020 What is Stadia Super Saturday? “On February 15th the Stadia creators community are running a day-long Stadia event. This event takes place across all time zones and at present has around 15 hours of continuous content. This is starting in the morning UK time and closing late night PST! During this, there will be play alongs with the community, podcasts, open mic sessions, community events. There will be plenty of ways everyone can get
Over the weekend, The Verge published survey results revealing that the majority of game studios are actively prioritizing content for next-generation gaming hardware (PC, mobile, PlayStation 5, and Xbox Series X) over cloud-based platforms. Even more alarming, only 6 percent of respondents expressed interest in Stadia. Although this metric sounds bleak for Google’s game streaming efforts, there is a silver lining that reveals initial developer interest may actually be in good shape.
With the vast majority of the Stadia experience existing in the intangible cloud, the official Stadia app is integral to pairing a Stadia Controller with a Chromecast Ultra, managing friends lists, and even streaming mobile content while on the go. This week, the Stadia app for Android and iOS received its first major update of the year, bumping the version number from 1.46 to 2.2.